Usage Guide

Definitions

General

Budget An amount of money spent on a method on a daily or monthly basis.
Contact point The number of times a person visits a website, reads an email or otherwise engages with the campaign.
Lead Information submitted by a potential client, possibly by a contact form, phone or email.
Report A daily, weekly or monthly email that summarises results for a campaign.
Sale A physical sale of a product or service.
User A person that has access to one or more campaigns, can log in and view the campaign, and may be able to update it.

Advertising

Click A single click on an advert.
CTR Click-through-rate. The percentage of users that view an advert versus clicking on it.
Conv. Rate Conversion rate. The percentage of users that click an advert versus contact or buy on a website.
Impression The number of times an advert is displayed.
Keyword A keyword that a user types into a search engine that results in an advert display.

Email

Campaign A single email that has been sent to a group of subscribers.
Click A single click on a button or link in an email.
Click Rate The percentage of people that click on a link or button in an email versus those that received it.
List A list of subscribers.
Open A person that has received an email and opened it or viewed it in their email client.
Open Rate The percentage of people that receive an email versus open it.
Subscriber A person that has subscribed to an email campaign.

Marketing

Conversion The action of converting a potential customer into a customer.
Conversion Rate The percentage of potential customers that are converted into customers.
Funnel A method of displaying the flow of a sale or group of sales and how they become sales.
ROI Return on investment. The percentage of monetary income versus cost to acquire the sale. A 100% ROI means it cost as much to acquire the sale as was made.

Methods

Advertising A PPC (pay-per-click) campaign on Google Adwords or another method to acquire website visitors.
Email Email campaigns sent to users or people that have signed up for a list.
SEO Search engine optimisation. Website users that are acquired via organic search results on a search engine.

SEO

Backlink A link to a website on another website.
Keyword A keyword that a user types into a search engine that results in a result display.
Rank The position that a search engine result appears on a search result page, ordered from 1 ascending.
Rank Factor A parameter that dictates how high in search results a website page is ranked.
SEO score A weighted score card of the effectiveness of ranking factors for a single page in relation to a keyword.

Website

Bounce A user that visited a website and left within 10 seconds without taking further action.
Direct Source A user that arrives on a website by directly typing in the URL of the website.
Heatmap A visual display of how users click on a website page.
Organic A user that arrives on a website by entering a search term into a search engine, then clicking on a non-advert search result.
Referral A user that arrives on a website by clicking on a link in another website.
Session A single visit from a user to a website.
Scroll The action of scrolling down a website page.
Source The website or other place that a user arrived on a website from.

Understanding Newlytics

Newlytics is all about making the marketer's life easier, helping you understand where your marketing efforts are bearing fruit and where they're falling short. Because of this unique approach, Newlytics has many built-in algorithms that identify hotspots and trouble areas with little effort from you.

Newlytics Plans

Newlytics offers a free plan, designed for use by small companies that want to track their own marketing, while further paid plans are for companies that run more extensive marketing efforts and for agencies.

Free plan
Paid plans Upgrade

Campaigns

A campaign is can be defined in many ways, most simply as a combination of marketing elements that come together to deliver leads. A campaign may consist of some or all of the following elements;

The Campaign Funnel

The campaign funnel is a visual display of marketing results, showing a comparison between lead generation, cost per lead, sales, cost per sale and ROI. The funnel can be used to show comparatively how changes in individual methods (such as targeting on an Adwords campaign) impacts on leads, sales and ROI.

Analytics

Website analytics are provided as a useful tool to determine how users engage with a website and how they result in leads. The analytics data also feeds into the lead data. The following data is tracked for each visitor;

Heatmaps

A website heatmap is a great tool to view how people interact with a website page. It displays where people click, how long they stay on each section, and where they scroll. The following heatmap views are available;

Cost Per Lead

The cost per lead is the marketing expenditure required to acquire each lead. Newlytics breaks this down according to method and also provides a complete picture of total costs. In order to accurately track this, budgets must be set for the relevant method.

Example

Cost Per Sale

The cost per sale is the marketing expenditure required to acquire each sale. Newlytics breaks this down according to method and also provides a complete picture of total costs. In order to accurately track this, budgets must be set for the relevant method and sales must be logged on the leads page.

Example

Marketing ROI

The marketing ROI is the financial return of each sale versus the cost of acquiring the sale. Newlytics breaks this down according to method and also provides a complete picture of total costs. In order to accurately track this, budgets must be set for the relevant method and sales must be logged on the leads page.

Example

Campaign Users

A campaign can have any amount of users, who will each be able to log in and view the campaign. The following user types exist;

Campaign Reports

A campaign can have any amount of reports, which are each sent to a single email address. The following report types exist;

Setup

Installing the tracking pixel

Installation of the tracking pixel allows for collection of data from a website when users visit. The tracking pixel records source, behaviour and form submissions. In Wordpress

Linking to Mailchimp

Linking Newlytics to Mailchimp allows you to track email campaigns.

Linking to Adwords

Linking Newlytics to Adwords allows you to track Adwords campaigns.

Tracking SEO

Newlytics automatically tracks a website's SEO rankings, provided keywords are supplied. To set up keywords;

Setting up Budgets

Setting up budgets allows you to track, per method the cost per lead, cost per sale and marketing ROI.

Setting up Users

A campaign user can be added or updated with the following steps;

Setting up Reports

A campaign report can be added or updated with the following steps;

Leads & Sales

Tracking Leads

Once the tracking pixel has been included (see setup guide), Newlytics will automatically record any form submissions on a website. How does this work?

Tracking sales

Tracking a sale value for each lead allows Newlytics to calculate the marketing ROI.

Removing Leads

Removing a lead is a way of clearing out the list - indicating that a lead has not been converted.

Unremoving Leads

If a lead previously logged as removed is now a valid lead, you can add the lead back to Newlytics.

Agencies

Agency Listings

An agency listing is a way of showing clients or potential clients that your agency is experienced, knowledgeable and produces results. An agency listing can be set up at no charge if the following requirements are met;

Setting up a Listing

A new agency listing can be set up with the following steps;

Editing a Listing

Once an agency listing is set up, it can be updated as required by following these steps;

Viewing a Listing

An agency profile can be viewed using one of the following methods;

Using a Certification Widget

Certification Widgets are used as a way to indicate to clients or potential clients that an agency has a certified Newlytics account. A range of widgets can be included in a website using the following method;

Best Practice

Adwords Adverts

Strongly recommended

Newlytics will identify a website visit source as Adwords provided you have enabled Adwords auto-tagging. This allows Newlytics to also track such a visit as a lead generator, and applies to Display Network and Remarketing campaigns. Adwords documentation

Bing/Yahoo Adverts

Strongly recommended

Newlytics will identify a website visit source as Bing or Yahoo provided you have enabled Bing auto-tagging. This allows Newlytics to also track such a visit as a lead generator, and applies to Display Network and Remarketing campaigns. Bing documentation

Email Campaigns

Strongly recommended

You can track visits to a website from clicks on an email. This allows Newlytics to also track such a visit as a lead generator. Simply add the code ?utm_source=mailchimp to any link or button URL in a Mailchimp email.

Example

Facebook Adverts

Strongly recommended

You can track visits to a website from clicks on Facebook ad. This allows Newlytics to also track such a visit as a lead generator. Simply add the code ?utm_source=facebook to any advert in Facebook. Facebook documentation

Example