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About Email

You can integrate a Newlytics campaign with Mailchimp by following these instructions. Once you have done this, Newlytics will report on how your email campaigns (standard and automation) or producing leads and sales.


Last updated on 27 August, 2017

Tracking Email Leads

Any leads tracked from a URL that contains utm_source=mailchimp or utm_source=email are attributed to email.

To set up a tag for email lead tracking;

  • Edit your email campaign in Mailchimp (or other email software).
  • Set each link that leads back to the website you are tracking to include the utm_source tag.

You can also enter a signup URL, which will track email signups. To do this;

  • Go to the email method page.
  • Click the settings button at the bottom right.
  • Enter a subscription confirmation URL. 
  • For example, your confirmation URL could be
  • Any person who signs up, and subsequently generates a lead, will be attributed to email.

Email destination URLs should look like; or 


Last updated on 27 August, 2017

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