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About Email

You can integrate a Newlytics campaign with Mailchimp by following these instructions. Once you have done this, Newlytics will report on how your email campaigns (standard and automation) or producing leads and sales.


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Last updated on 27 August, 2017



Tracking Email Leads

Any leads tracked from a URL that contains utm_source=mailchimp or utm_source=email are attributed to email.

To set up a tag for email lead tracking;

  • Edit your email campaign in Mailchimp (or other email software).
  • Set each link that leads back to the website you are tracking to include the utm_source tag.

You can also enter a signup URL, which will track email signups. To do this;

  • Go to the email method page.
  • Click the settings button at the bottom right.
  • Enter a subscription confirmation URL. 
  • For example, your confirmation URL could be www.website.com/subscribed
  • Any person who signs up, and subsequently generates a lead, will be attributed to email.

Email destination URLs should look like; www.yoururl.com/?utm_source=mailchimp or www.yoururl.com/?utm_source=email. 


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Last updated on 27 August, 2017



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