advertising

About Ad Tracking

Once you have integrated Adwords with your campaign, you can visit the method > advertising page to review how your ads are performing. If you are an agency, this also provides your client the opportunity to view how their investment is working out.

You can review;

• Lead generation and ROI.
• Ad group performance.
• Ad performance.
• Keyword performance.

Tracking Ad Leads

In order to track leads that come from adverts, you must ensure that there is a tracking source added to the URL. To do this;

Adwords

• Set up auto tagging. This appends a glid tag to every destination URL.
• Read how to do this here; https://support.google.com/analytics/answer/1033981?hl=en

Google Display Ads

• Follow the instructions above for Google Display Network Adverts.

Bing Adverts

• Set up auto tagging. This appends a utm_source tag to every destination URL.
• Read how to do this here; https://advertise.bingads.microsoft.com/en-us/blog/post/june-2014/auto-tagging-of-destination-urls-in-bing-ads
• Ensure that the tag is set for utm_source=bing

Yahoo Adverts

• Set up auto tagging. This appends a utm_source tag to every destination URL.
• Read how to do this here if using Bing to manage Yahoo ads; https://advertise.bingads.microsoft.com/en-us/blog/post/june-2014/auto-tagging-of-destination-urls-in-bing-ads
• Ensure that the tag is set for utm_source=yahoo

Facebook Adverts

• Set up auto tagging. this appends a custom tag to every desination URL.
• Read how to do this here; https://www.facebook.com/business/help/1016122818401732
• Ensure that the tag is set for utm_source=facebook

LinkedIn Adverts

• At the time of writing, LinkedIn does not provide auto tagging.
• You can track leads by manually setting your advert destination URL to www.yoururl.com/?utm_source=linkedin

Twitter Adverts

• At the time of writing, Twitter does not provide auto tagging.
• You can track leads by manually setting your advert destination URL to www.yoururl.com/?utm_source=twitter

Once you have completed tagging any ads that you are running, the destination URL should be www.yoururl.com/?utm_source=adsource or similar.