An amount of money spent on a method on a daily or monthly basis.
The number of times a person visits a website, reads an email or otherwise engages with the campaign.
Information submitted by a potential client, possibly by a contact form, phone or email.
A daily, weekly or monthly email that summarises results for a campaign.
A physical sale of a product or service.
A person that has access to one or more campaigns, can log in and view the campaign, and may be able to update it.
A single click on an advert.
Click-through-rate. The percentage of users that view an advert versus clicking on it.
Conversion rate. The percentage of users that click an advert versus contact or buy on a website.
The number of times an advert is displayed.
A keyword that a user types into a search engine that results in an advert display.
A single email that has been sent to a group of subscribers.
A single click on a button or link in an email.
The percentage of people that click on a link or button in an email versus those that received it.
A list of subscribers.
A person that has received an email and opened it or viewed it in their email client.
The percentage of people that receive an email versus open it.
A person that has subscribed to an email campaign.
The action of converting a potential customer into a customer.
The percentage of potential customers that are converted into customers.
A method of displaying the flow of a sale or group of sales and how they become sales.
Return on investment. The percentage of monetary income versus cost to acquire the sale. A 100% ROI means it cost as much to acquire the sale as was made.
A PPC (pay-per-click) campaign on Google Adwords or another method to acquire website visitors.
Email campaigns sent to users or people that have signed up for a list.
Search engine optimisation. Website users that are acquired via organic search results on a search engine.
A link to a website on another website.
A keyword that a user types into a search engine that results in a result display.
The position that a search engine result appears on a search result page, ordered from 1 ascending.
A parameter that dictates how high in search results a website page is ranked.
A weighted score card of the effectiveness of ranking factors for a single page in relation to a keyword.
A user that visited a website and left within 10 seconds without taking further action.
A user that arrives on a website by directly typing in the URL of the website.
A visual display of how users click on a website page.
A user that arrives on a website by entering a search term into a search engine, then clicking on a non-advert search result.
A user that arrives on a website by clicking on a link in another website.
A single visit from a user to a website.
The action of scrolling down a website page.
The website or other place that a user arrived on a website from.
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