An amount of money spent on a method on a daily or monthly basis.
The number of times a person visits a website, reads an email or otherwise engages with the campaign.
Information submitted by a potential client, possibly by a contact form, phone or email.
A daily, weekly or monthly email that summarises results for a campaign.
A physical sale of a product or service.
A person that has access to one or more campaigns, can log in and view the campaign, and may be able to update it.
A single click on an advert.
Click-through-rate. The percentage of users that view an advert versus clicking on it.
Conversion rate. The percentage of users that click an advert versus contact or buy on a website.
The number of times an advert is displayed.
A keyword that a user types into a search engine that results in an advert display.
A single email that has been sent to a group of subscribers.
A single click on a button or link in an email.
The percentage of people that click on a link or button in an email versus those that received it.
A list of subscribers.
A person that has received an email and opened it or viewed it in their email client.
The percentage of people that receive an email versus open it.
A person that has subscribed to an email campaign.
The action of converting a potential customer into a customer.
The percentage of potential customers that are converted into customers.
A method of displaying the flow of a sale or group of sales and how they become sales.
Return on investment. The percentage of monetary income versus cost to acquire the sale. A 100% ROI means it cost as much to acquire the sale as was made.
A PPC (pay-per-click) campaign on Google Adwords or another method to acquire website visitors.
Email campaigns sent to users or people that have signed up for a list.
Search engine optimisation. Website users that are acquired via organic search results on a search engine.
A link to a website on another website.
A keyword that a user types into a search engine that results in a result display.
The position that a search engine result appears on a search result page, ordered from 1 ascending.
A parameter that dictates how high in search results a website page is ranked.
A weighted score card of the effectiveness of ranking factors for a single page in relation to a keyword.
A user that visited a website and left within 10 seconds without taking further action.
A user that arrives on a website by directly typing in the URL of the website.
A visual display of how users click on a website page.
A user that arrives on a website by entering a search term into a search engine, then clicking on a non-advert search result.
A user that arrives on a website by clicking on a link in another website.
A single visit from a user to a website.
The action of scrolling down a website page.
The website or other place that a user arrived on a website from.
Website analytics are provided as a useful tool to determine how users engage with a website and how they result in leads. The analytics data also ...
Newlytics is all about making the marketer's life easier, helping you understand where your marketing efforts are bearing fruit and where they're f...
A campaign is can be defined in many ways, most simply as a combination of marketing elements that come together to deliver leads. A campaign may c...