Start typing a topic to find help from our knowledgebase...




General

Budget

An amount of money spent on a method on a daily or monthly basis.

Contact point

The number of times a person visits a website, reads an email or otherwise engages with the campaign.

Lead

Information submitted by a potential client, possibly by a contact form, phone or email.

Report

A daily, weekly or monthly email that summarises results for a campaign.

Sale

A physical sale of a product or service.

User

A person that has access to one or more campaigns, can log in and view the campaign, and may be able to update it.


read
free


Last updated on 26 August, 2017



Advertising

Click

A single click on an advert.

CTR

Click-through-rate. The percentage of users that view an advert versus clicking on it.

Conv. Rate

Conversion rate. The percentage of users that click an advert versus contact or buy on a website.

Impression

The number of times an advert is displayed.

Keyword

A keyword that a user types into a search engine that results in an advert display.


read
free


Last updated on 26 August, 2017



Email

Campaign

A single email that has been sent to a group of subscribers.

Click

A single click on a button or link in an email.

Click Rate

The percentage of people that click on a link or button in an email versus those that received it.

List

A list of subscribers.

Open

A person that has received an email and opened it or viewed it in their email client.

Open Rate

The percentage of people that receive an email versus open it.

Subscriber

A person that has subscribed to an email campaign.


read
free


Last updated on 26 August, 2017



Marketing

Conversion

The action of converting a potential customer into a customer.

Conversion Rate

The percentage of potential customers that are converted into customers.

Funnel

A method of displaying the flow of a sale or group of sales and how they become sales.

ROI

Return on investment. The percentage of monetary income versus cost to acquire the sale. A 100% ROI means it cost as much to acquire the sale as was made.


read
free


Last updated on 26 August, 2017



Methods

Advertising

A PPC (pay-per-click) campaign on Google Adwords or another method to acquire website visitors.

Email

Email campaigns sent to users or people that have signed up for a list.

SEO

Search engine optimisation. Website users that are acquired via organic search results on a search engine.


read
free


Last updated on 26 August, 2017



SEO

Backlink

A link to a website on another website.

Keyword

A keyword that a user types into a search engine that results in a result display.

Rank

The position that a search engine result appears on a search result page, ordered from 1 ascending.

Rank Factor

A parameter that dictates how high in search results a website page is ranked.

SEO score

A weighted score card of the effectiveness of ranking factors for a single page in relation to a keyword.


read
free


Last updated on 26 August, 2017



Website

Bounce

A user that visited a website and left within 10 seconds without taking further action.

Direct Source

A user that arrives on a website by directly typing in the URL of the website.

Heatmap

A visual display of how users click on a website page.

Organic

A user that arrives on a website by entering a search term into a search engine, then clicking on a non-advert search result.

Referral

A user that arrives on a website by clicking on a link in another website.

Session

A single visit from a user to a website.

Scroll

The action of scrolling down a website page.

Source

The website or other place that a user arrived on a website from.


read
free


Last updated on 26 August, 2017



More Articles Like This
Cost Per Lead

The cost per lead is the marketing expenditure required to acquire each lead. Newlytics breaks this down according to method and also provides a co...

Campaign Reports

A campaign can have any amount of reports, which are each sent to a single email address. The following report types exist; Daily: a report will...

Cost Per Sale

The cost per sale is the marketing expenditure required to acquire each sale. Newlytics breaks this down according to method and also provides a co...