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introduction

Definitions
General

Budget An amount of money spent on a method on a daily or monthly basis. Contact point The number of times a person visits a website, reads an e...

Advertising

Click A single click on an advert. CTR Click-through-rate. The percentage of users that view an advert versus clicking on it. Conv. Rate Conve...

Email

Campaign A single email that has been sent to a group of subscribers. Click A single click on a button or link in an email. Click Rate The per...

Marketing

Conversion The action of converting a potential customer into a customer. Conversion Rate The percentage of potential customers that are conver...

Methods

Advertising A PPC (pay-per-click) campaign on Google Adwords or another method to acquire website visitors. Email Email campaigns sent to users ...

SEO

Backlink A link to a website on another website. Keyword A keyword that a user types into a search engine that results in a result display. Ran...

Website

Bounce A user that visited a website and left within 10 seconds without taking further action. Direct Source A user that arrives on a website by...

Understanding Newlytics
Welcome

Newlytics is all about making the marketer's life easier, helping you understand where your marketing efforts are bearing fruit and where they're f...

Plans

Free plan Track a single campaign. Track up to 25 SEO keywords. All other features included. A Newlytics tag is automatically added to the...

Campaigns

A campaign is can be defined in many ways, most simply as a combination of marketing elements that come together to deliver leads. A campaign may c...

Funnel

The campaign funnel is a visual display of marketing results, showing a comparison between lead generation, cost per lead, sales, cost per sale and...

Analytics

Website analytics are provided as a useful tool to determine how users engage with a website and how they result in leads. The analytics data also ...

Cost Per Lead

The cost per lead is the marketing expenditure required to acquire each lead. Newlytics breaks this down according to method and also provides a co...

Cost Per Sale

The cost per sale is the marketing expenditure required to acquire each sale. Newlytics breaks this down according to method and also provides a co...

Marketing ROI

The marketing ROI is the financial return of each sale versus the cost of acquiring the sale. Newlytics breaks this down according to method and al...

Campaign Users

A campaign can have any amount of users, who will each be able to log in and view the campaign. The following user types exist; Read only: lower...

Campaign Reports

A campaign can have any amount of reports, which are each sent to a single email address. The following report types exist; Daily: a report will...