digital marketing Articles

Ready our great digital marketing articles, focusing on marketing, analytics and marketing tech.



Mobile Search Engine Advertising

Trends towards mobile are continuing to grow every year. In 2017, it's expected that mobile will account for more digital advertising than desktop. At Newlytics, we see an average of 60% of ad clicks ...


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Digital Marketing and How it Transforms Small Business

These days, digital marketing is crucial to both small and large business. It provides control, adaptibility, and revenue returns that traditional marketing methods don't. Most importantly, though, di...


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7 Skills all Marketers Should Have

The marketing world is changing, and digital advertising now accounts for more expenditure than TV ads. That means that new marketers need a new set of skills and tools, and older marketers need ...


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3 Common Myths About Marketing Analytics

Digital marketing and marketing analytics is a strange beast. Working with digital marketing, you're required to be creative while at the same time understanding complex data and technical inform...


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