analytics Articles

Ready our great analytics articles, focusing on marketing, analytics and marketing tech.



7 Skills all Marketers Should Have

The marketing world is changing, and digital advertising now accounts for more expenditure than TV ads. That means that new marketers need a new set of skills and tools, and older marketers need ...


Continue Reading

3 Common Myths About Marketing Analytics

Digital marketing and marketing analytics is a strange beast. Working with digital marketing, you're required to be creative while at the same time understanding complex data and technical inform...


Continue Reading

5 Critical Email Analytics Metrics to Track

Email marketing is still one of the most cost effective, and highest return digital marketing methods available. But not everybody knows how to track a successful (or unsuccessful) email campaign. Ema...


Continue Reading