Marketing Articles

Ready our great articles, focusing on marketing, analytics and marketing tech.



Mobile Search Engine Advertising

Trends towards mobile are continuing to grow every year. In 2017, it's expected that mobile will account for more digital advertising than desktop. At Newlytics, we see an average of 60% of ad clicks ...


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A Brief History of Search Engine Pages

Over the course of just 20 years, Google has revolutionised how we interact with information, becoming synonymous with online search. For the marketer, SEO is critical to any business, and for th...


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Reaching Your Customers with Online Advertising

Digital advertising is on the path to overtake all non-digital methods soon. Part of its power is that it's made advertising accessible to every type of company - not just the huge ones. CJG Dig...


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Digital Marketing and How it Transforms Small Business

These days, digital marketing is crucial to both small and large business. It provides control, adaptibility, and revenue returns that traditional marketing methods don't. Most importantly, though, di...


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The Evolution of SEO

Great marketers know that SEO is a crucial part of any marketing strategy. More importantly, keeping up with the ever changing field is crucial to making it work for you. A great SEO analytics platfor...


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3 Degrees of Marketing Intelligence

Great marketers these days rely on more than just the creative energy that they used to. Today, marketers work to gather, understand and interpret marketing data. It's often more about pure cumber cru...


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7 Skills all Marketers Should Have

The marketing world is changing, and digital advertising now accounts for more expenditure than TV ads. That means that new marketers need a new set of skills and tools, and older marketers need ...


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3 Common Myths About Marketing Analytics

Digital marketing and marketing analytics is a strange beast. Working with digital marketing, you're required to be creative while at the same time understanding complex data and technical inform...


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5 Critical Email Analytics Metrics to Track

Email marketing is still one of the most cost effective, and highest return digital marketing methods available. But not everybody knows how to track a successful (or unsuccessful) email campaign. Ema...


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