3 Degrees of Marketing Intelligence

Published on 20 September, 2017

Great marketers these days rely on more than just the creative energy that they used to. Today, marketers work to gather, understand and interpret marketing data. It's often more about pure cumber crunching than creative inspiration.

While it's become the norm to work with marketing data, there's still a long way to go to improve marketing intelligence, and most importantly, to create actionable insights from this intelligence.

Here's a useful infographic from Alexa that highlights the key aspects of intelligent marketing;